Food Expo 2014 - Official Website

Get to know..

The Organizer

Jeddah based Al-Harithy Company for Exhibitions is Saudi Arabia’s leading event organiser. The first to own dedicated exhibition venues and organise international trade shows in the Kingdom, Al-Harithy has, over more than 30 years, staged in excess of 500 successful exhibitions in Jeddah across a wide range of industry sectors.

The company’s impressive track record and wealth of expertise provides the assurance that your products and services are promoted with the highest degree of professionalism.

To be recognized as the client’s first choice in creating business opportunities.

Mission

To satisfy commercial needs and provide value via innovation, team spirit and corporate well being

Goals

To deliver quality that is simply the best by listening to our clients and going the extra mile.

Visit Official Website

Jeddah is a thriving modern city of nearly 5 million and headquarters of many of the Kingdom’s largest companies and a major international centre.

Food, Hotel & Hospitality Arabia..

Exhibition

The annual food, hotel & hospitality arabia, in its 19th successful edition, held in Jeddah, Saudi Arabia's commercial and leisure hub, is the Kingdom's national showcase and the region's international forum for worldwide suppliers to present their products and services to the broadest spectrum of high-profile trade visitors from throughout the Kingdom and neighbouring Gulf states.

Food, Hotel & Hospitality Arabia..

Exhibition Profile

Food

Additives
Bakery Products
Condiments
Confectionery
Dairy Products
Dried Foods
Delicatessen & Fine Foods
Diabetic Foods
Fast & Snack Foods
Fats & Oils
Flavourings
Flour, Grains, Rice and Pasta
Fresh Fruit & Vegetables
Frozen Foods
Health/Dietery Foods
Herbs & Spices
Meat, Poultry & Fish
Mineral & Carbonated Water
Preserves & Honey
Pulses
Soft Drinks & Fruit Juices
Sugar & Syrups

Hotel & Hospitality

Hotel & Hospitality
Automatic Slicers, Mixers etc.
Baking Equipment & Accessories
Bathrooms/Sanitary ware
Beauty Salons/Spas
Catering Equipment
Climate Control
Cookers
Cutlery & Crockery
Display Units
Food Handling Equipment
Furniture & Lighting
Gardens/Patios
Gymnasia/Saunas
Hi-Fi & Audiovisuals
In-house Shops/Boutiques
Interiors & Decorative Items
Kitchens & Utensils
Outdoor Leisure/Sports Areas
Pest Control & Hygiene
Public Areas & Function Rooms
Refrigeration Systems
Restaurants/Coffee Shops
Safety, Security & Fire Prevention
Shop fittings & Displays
Swimming pools/Jacuzzis
Vending Machines
Wall & Floor Coverings

Serving the industry needs for nearly two decades

This major international event plays a vital part in accelerating and streamlining the pace of change through providing the ideal meeting point for all participants and entrepreneurs keen to capitalise on one of the Kingdom’s most prosperous market sectors.

Learn about..

Exhibitors

food, hotel & hospitality arabia is an important ingredient in any marketing mix and is truly a unique platform for local and international exhibitors.

Participation Procedure

Complete the booking form and indicate the dimensions and area in m2 of the stand, also whether space or shell scheme is required.

Stands will be allocated by the organizer based on size and in certain cases on product sector and/or nationality.

A contract will be issued for signature and an invoice will be sent for payment.

An exhibitor manual will be forwarded to you, the exhibitor for completion of the forms within the manual regarding all other services available to you.

Exhibitors taking part through group participation, organized by official bodies or through exhibition sales agents will need to implement the above procedures directly with those parties.

Participation rates

Indoor

* Prices are subject to change
Space	Price in Saudi Riyals	Price in U.S Dollars
Indoors Space only per m2	SR 1,480	US$ 395
Space + shell scheme per m2	SR 1,670	US$ 445

Outdoor

* Prices are subject to change
Space	Price in Saudi Riyals	Price in U.S Dollars
Outdoors Space only per m2	SR 545	US$ 145

Shell scheme

The shell scheme provides you with a basic stand shell construction suitable for customizing to your individual requirements, in a wide variety of sizes, with rear and dividing walls.

The standard minimum module of 9m2 is equipped with:

Fascia board bearing your company name and stand no.
Carpeting
3 spotlights (1 light per 3 m2)
1 electrical socket (110/220v 60hz)
1 entry in the show catalog

Please note: It is mandatory that organiser’s shell scheme stand fitting shall apply to all stands on the perimeter sites of the hall and to other central sites of areas not exceeding 30 m2. This service is complimented by offering on lease a wide selection of furniture, lighting, display aids and graphics. Please see the show exhibitor manual

Stand packages

With shell scheme stands, reduced “walk-on” packages are available as follows:

* All counters are lockable
Options	Size	Price in Riyals	Price in Dollors	Equipment
Option A	9m2	SR 15,750	US$ 4,200	1 table, 2 chairs, 1 counter, 1 shelf unit.
Option B	12m2	SR 20,925	US$ 5,580	1 table, 3 chairs,1 counter, 2 shelf units.
Option C	15m2	SR 26,200	US$ 6,985	1 table, 3 chairs, 2 counters, 2 shelf units.
Option D	18m2	SR 31,240	US$ 8,330	1 table, 4 chairs, 2 counters, 2 shelf units
Option E	21m2	SR 36,525	US$ 9,740	1 table, 4 chairs, 2 lounge chairs, 1 low coffee table, 2 counters, 2 shelf units.
Option F	27m2	SR 46,930	US$ 12,515	2 tables, 6 chairs, 2 lounge chairs, 1 low coffee table, 2 counters, 3 shelf units.
Option G	36m2	SR 62,290	US$ 16,610	2 tables, 8 chairs, 2 lounge chairs, 1 low coffee table, 3 counters, 3 shelf units.

All counters are lockable.

* Each shelf unit consists of 3 shelves flat or sloping.

The stand contractor ACE Creative also offers a bespoke design and build service for customized stands. Please visit: www.acecreative.com.sa

Sponsorship opportunities

With its staggering visitor levels, sfhh offers a variety of proven sponsorship opportunities to companies and organizations seeking to augment their marketing objectives. Sponsorship of sfhh or any of its themed zones and attractions will provide a range of benefits that can strengthen corporate image and enhance visibility. Should this be of particular interest, please contact us without delay in order to tailor the best possible package for you.

Food Expo 2013 Review

Participants mark successful participation at Saudi Food & Hotel and Hospitality 2013

Inaugurated by Jaber Mohamed Al-Shehri, Vice Agriculture Minister for Fishery Affairs, food, hotel & hospitality exhibition which was double the size of last exhibition, attracted thousands of visitors with a major influx of specialized and business visitors.

The event attracted a large number of exhibitors comprising of national groups and individual companies from 19 countries that took part alongside a strong Saudi contingent displaying under one roof their latest products and services in front of a high profile discerning audience of businessmen, manufacturers, traders, professionals and entrepreneurs seeking joint ventures, and dealerships as well as securing lucrative orders.

“food, hotel & hospitality exhibition, provided an excellent opportunity for us to introduce our products and services to the wider Saudi Arabia market. It is our 4th time exhibiting here and the visitor turnout was notable. The exhibition allowed us to make new contacts and further our goals in establishing our brand in Saudi Arabia and the region”. Said Joao Paulo Paixao, International Business Executive at Arab Brazil Chamber of Commerce. He noted the Arab Brazilian Chamber of Commerce encourages and supports both Brazilian and Saudi organizations to strengthen ties between these partners. “As a result of this support we were able to increase Brazil’s bilateral trade with Saudi Arabia to reach $15 billion” he said.

Consul General of Malaysia, HE Mohd Khalid Abbasi Abdul Razak said “To establish networking with their Saudi counterparts, and equally important to explore for business opportunities, currently there are 11 Malaysian companies taking part in a big way at the Saudi Food & Hotel and Hospitality exhibition showcasing their goods and services in various food products such as processed canned food, chocolate products, healthy food and beauty products, nutraceutical and functional food related products, pre-instant mixed coffee and variety of buns, bread and biscuits”.

to increase Brazil’s bilateral trade with Saudi Arabia to reach $15 billion” he said. Consul General of Malaysia, HE Mohd Khalid Abbasi Abdul Razak said “To establish networking with their Saudi counterparts, and equally important to explore for business opportunities, currently there are 11 Malaysian companies taking part in a big way at the Saudi Food & Hotel and Hospitality exhibition showcasing their goods and services in various food products such as processed canned food, chocolate products, healthy food and beauty products, nutraceutical and functional food related products, pre-instant mixed coffee and variety of buns, bread and biscuits”. Taking part at exhibition for the 5th year, Dieter Fiebelkorn, GM, Kaechele, Germany, said its varieties of hotel linen had received a number of inquiries. In great demand here our linen such as different varieties and qualities of tablecloth, chair cover, curtain and uniform. He added “The Saudi market is big and difficult but participating in this exhibition made things easy for us to meet partners”.

The office of Agriculture Affairs at the Embassy of the United States of America in Riyadh introduced its products that are known worldwide for their variety and quality, Dr. Hassan Ahmed, Agriculture Attaché commented “It is a great opportunity for us to introduce the variety of agriculture products here in the Saudi market which is considered as a good market for us”. He pointed out that the trade volume between Saudi Arabia and US in agriculture and food has reached $ 1.3 billion and added that the opportunities for trade between the two countries will continue to grow because the Saudi economy is growing rapidly and both countries enjoy robust bilateral trade relationship.

E-Brochure

You can download the brochure by clicking the link below:

Show Manual

You can download the show mannual by clicking the link below:

Floor Plan

You can download the floorplan by clicking the link below:

Where we do..

Facilities

The relationship between ACE and the Jeddah Chamber of Commerce and Industry is historic. When JCCI built the Arab world’s most prestigious exhibition centre in 1990, they invited Al Harithy to relocate. As a result, ACE established its new headquarters at the splendid new facility, known as Jeddah International Exhibition & Convention Centre. Already operating within the region’s largest market, this move emphasised the upward mobility of the company and provided ACE exhibitions with a showcase that was second to none.

JCFI

Accommodation

Contractors

JCFI

JEDDAH CENTRE FOR FORUM & EVENTS

Established, developed and owned by the Jeddah Chamber of Commerce, the purpose-built Jeddah Centre for Forums & Events offers services to the highest international standards.

This modern exhibition complex is conveniently located just minutes from Jeddah’s main Business Centre, banks, Government offices, shopping malls and major hotel.
Accommodation

Will be updated soon..
Contractors

Will be updated soon..

" As a result of this support we were able to increase Brazil’s bilateral trade with Saudi Arabia to reach $15 billion "

- Joao Paulo Paixao -

" To establish networking with their Saudi counterparts, and equally important to explore for business opportunities, currently there are 11 Malaysian companies taking part in a big way at the Saudi Food & Hotel and Hospitality exhibition showcasing their goods and services in various food products such as processed canned food, chocolate products, healthy food and beauty products, nutraceutical and functional food related products, pre-instant mixed coffee and variety of buns, bread and biscuit "

- Khalid Abbasi Abdul Raza -

" The Saudi market is big and difficult but participating in this exhibition made things easy for us to meet partners "

- Dieter Fiebelkorn - -

" t is a great opportunity for us to introduce the variety of agriculture products here in the Saudi market which is considered as a good market for us "

- Dr. Hassan Ahmed- -

Who we aim for..

The Market

In a country that is expanding and changing as quickly as Saudi Arabia, naturally, the food and beverage markets are reflecting those changes in trends and dietary habits.

The burgeoning younger population is more health conscious thanks to social media and with many of them educated overseas, they are returning with a broader and more adventurous approach to food. These two factors are providing great opportunities for the food markets expansion in scale and diversity.

Putting those trends into context, the market sector is currently expanding by over 15% per annum. The health food market, by 12% with fast food due to turn over US$ 4.5 billion over the next three years. And the packaged food sector is growing by 5% with anticipated sales of almost US$ 22 billion in 2014.

The Kingdom’s domestic food processing market is also expanding at an unprecedented rate. Because this requires mainly imported ingredients, foreign suppliers and manufacturers have developed close relations and licencing agreements with the country’s processors.

Saudi Arabia’s catering and hospitality industry is one of the Kingdom’s fastest growing sectors. The reasons are obvious. A growing population that will have doubled in size in two decades; expansion of the domestic tourist industry; and the development of the pilgrim market that will greatly contribute to the 88 million annual visitors by 2020.

It is estimated that approximately 380,000 hotel rooms will be required by 2020 which is an almost 60% increase in accommodation during the course of the current decade.The wider hospitality sector has grown by 127% since 2004 making it the second most profitable hospitality market for investors worldwide. And that growth is destined to continue due to the same factors that have accounted for the surge during the last decade.

Tourism receipts for Hajj and Umrah currently account for around 3% of GDP and, according to tourism officials, the country gained a reported US$ 17 billion from tourism in 2013. That represents over 10% increase on the previous year. The rise in the number of pilgrims visiting the Kingdom for Hajj and Umrah, are reflected by the increase in domestic tourism, with Saudi residents making 22.5 million overnight trips per annum.

As a result of these trends, the sector is expected to grow four-fold during the next five years to US$ 60 billion in 2019.