Visitor Promotion & Publicity Campaign

Maximum Number Of High Profile Visitors

An extensive promotion and publicity campaign will be undertaken throughout Saudi Arabia and the neighbouring Gulf States. This will ensure the maximum number of high profile visitors.

The campaign will incorporate

  • Personal visits to all relevant Government departments and major organisations.
  • Direct fax, mail, sms and e-mail campaigns targeted at leading buyers, businessmen and professionals.
  • Advertisements & supplements in supporting newspapers, specialist journals and on the Internet.
  • Personal invitations to manufacturers, chefs, consultants, specifiers, food & beverage managers, catering managers, traders, distributors, contractors and business entrepreneurs.
  • Posters, banners, outdoor billboards and electronic sign displays.
  • A series of lectures, workshops and demonstrations.
  • TV / Radio coverage of the show and features.
  • Marketing (SMS) messages to the targeted segment in this sector.
  • Additives
  • Bakery Products
  • Condiments
  • Confectionery
  • Dairy Products
  • Dried Foods
  • Delicatessen & Fine Foods
  • Diabetic Foods
  • Fast & Snack Foods
  • Fats & Oils
  • Flour, Grains, Rice and Pasta
  • Fresh Fruit & Vegetables
  • Frozen Foods
  • Health/Dietery Foods
  • Herbs & Spices
  • Meat, Poultry & Fish
  • Mineral & Carbonated Water
  • Mineral Supplements
  • Preserves & Honey
  • Pulses
  • Soft Drinks & Fruit Juices
  • Automatic Slicers, Mixers
  • Baking Equipment & Accessories
  • Bathrooms/Sanitary ware
  • Beauty Salons/Spas
  • Catering Equipment
  • Climate Control
  • Cookers
  • Cutlery & Crockery
  • Display Units
  • Food Handling Equipment
  • Furniture & Lighting
  • Function Rooms
  • Gymnasia/Saunas
  • Hi-Fi & Audiovisuals
  • In-house Shops/Boutiques
  • Interiors & Decorative Items
  • Kitchens & Utensils
  • Outdoor Leisure/Sports Areas
  • Pest Control & Hygiene
  • Public Areas
  • Refrigeration Systems
  • Restaurants/Coffee Shops

Comments are closed.