Visitor Promotion & Publicity Campaign
Maximum Number Of High Profile Visitors
An extensive promotion and publicity campaign will be undertaken throughout Saudi Arabia and the neighbouring Gulf States. This will ensure the maximum number of high profile visitors.
The campaign will incorporate
- Personal visits to all relevant Government departments and major organisations.
- Direct fax, mail, sms and e-mail campaigns targeted at leading buyers, businessmen and professionals.
- Advertisements & supplements in supporting newspapers, specialist journals and on the Internet.
- Personal invitations to manufacturers, chefs, consultants, specifiers, food & beverage managers, catering managers, traders, distributors, contractors and business entrepreneurs.
- Posters, banners, outdoor billboards and electronic sign displays.
- A series of lectures, workshops and demonstrations.
- TV / Radio coverage of the show and features.
- Marketing (SMS) messages to the targeted segment in this sector.